Sunday 19 August 2012

A Billion Messages: Beyonce's 'I Was Here' music video helps generate one billion messages for the UN

A BREATHTAKING Beyonce has helped inspire one billion messages of hope for World Humanitarian Day with an elegant performance on the stage of the United Nations' General Assembly. Looking stunning in a white floor-length gown, the powerful pop star sang I Was Here in front of an emotive backdrop of images of war, famine and poverty. The song themed the UN campaign to make social media history by encouraging people to pledge to help someone in need. After the video of her compelling performance was released on the weekend, there was a huge spike in people sharing the singer's message: "This World Humanitarian Day I'm doing something good, somewhere, for someone else. Join Me!" "I feel like we all want to know that our life meant something and that we did something for someone else. That we spread positivity no matter how big or how small," she said after releasing the I Was Here video. "The World Humanitarian Day 2012 campaign has made social media history by sharing more than one billion messages of hope," the UN said in a statement. The UN launched its campaign on August 2 to collect the messages, which were distributed yesterday in honour of humanitarian workers. Valerie Amos, UN under secretary general for humanitarian affairs, praised Beyonce for the "amazing work" she did in taking the UN's cause further. Beyonce, who was returned to her day job with gusto after the birth of her daughter Blue in January and is currently working on a documentary about her life.

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