Still Sexy: David Beckham strips to underwear for new H&M pictures

David Beckham has once again stripped off to promote his H&M bodywear range. The footballer poses in his underwear for images that were teased in behind-the-scenes shots released yesterday.

The photos are accompanied by a "statue stunt" in which oversized monuments to Beckham will be erected in New York, Los Angeles and San Francisco. "I'm very happy that so far people seem to like it, and the first season was incredibly successful," Beckham said. "The challenge is to keep it going and establish a brand that will last many years. That is my ambition." Similar images of Beckham in his H&M underwear were briefly projected onto the White Cliffs of Dover earlier this month. The 37-year-old launched his H&M collection in February and described working on the range as "such a rewarding experience".